November 26, 2007, Paris the world's fourth largest watch brand, avant-garde Swiss luxury watch brand TAG Heuer and "moving with you" (Mobile On Demand) business group announced ModeLabs pioneer the use of the TAG Heuer brand logo design , production and sale of mobile phone related matters, signed an exclusive international license agreement. This is the world's first mobile phone manufacturers and manufacturers of luxury watches, signed an exclusive international license agreement, marking the TAG Heuer digital products in the field of modern communication pioneering initiative, reflecting the century-old tradition and the perfect integration of modern science and technology .
TAG Heuer because of the introduction of a number of innovative concepts form shall play the leading role in the same industry (such as MICROTIMER, MONACO 69, Diamond Fiction, and the newly launched Calibre S movement, were awarded the Geneva Award clocks), reflect-ho Heuer avant-garde technology in the integration of the unique features and leading brands. The characteristics of our brand, the world's first logo with the TAG Heuer mobile phone is bound to reflect the advent of the avant-garde Swiss luxury watch brand performance, the design of advanced features. TAG Heuer has sent his elite team of watch design and development to take part in the three-year project to develop a set of entirely "tailor-made" mobile phones and related accessories. The first TAG Heuer mobile phone is expected to be listed in the second half of 2008 sales.
"Through this agreement, ModeLabs Group, a firm in order to achieve the area's most famous luxury brands to fight the expectations of the mission." ModeLabs Group CEO Stéphane Bohbot said: "As with TAG Heuer watches are precision manufactured, the TAG Heuer phone will also have the perfect quality and unique technology features. "
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